Created in Lowell, Massachusetts in 1878 by Dr. Augustin Thompson, Moxie was first marketed as a medicine called “Moxie Nerve Food.” It was said that Moxie could cure everything brain softening to “loss of manhood.” Seven years later, Moxie was sold in its carbonated form and marketed as an energizing drink.
Through the early to mid 1900s, Moxie was a popular soda, especially in New England, but it lost most of its market share due to competition from Coca Cola and other soft drink brands. In the past few years, Moxie has become a trendy drink and has a large following, even though its distribution is now more limited.
In 2005, the State of Maine named Moxie its official state drink. Although it can be difficult to find, there are many Internet-based retailers who sell Moxie, and some supermarket chains in New England carry limited supplies of Moxie. Moxie lovers who are on a diet can even purchase Diet Moxie.
Moxie is a favorite for many New England families.