ANAHEIM, CA – The UMass Lowell Department of Marketing and Promotions received three bronze medals and a silver medal for its 2009-10 efforts at the National Association of Collegiate Marketing Administrators (NACMA) 19th Annual Convention at the Marriott Hotel and Resort.

The Department – led by Eric Allen, Assistant Director of Athletics for External Affairs, and Scott Donnelly, External Affairs Coordinator – received a silver medal in the category of New Revenue Generating Idea, as well as bronze medals in Promotional T-Shirt Design, Student Promotion and Sponsorship Program.

The honors marked the 15th time over the last seven years UMass Lowell was honored by NACMA for its marketing and promotional efforts. It also marked the second straight year and third time in five years the University medaled in the category of Promotional T-Shirt Design; and second time in four years it was honored in New Revenue Generating Idea.

“This is terrific and fitting recognition for all the support in our department, from the administrators to our student workers,” Allen said. “We take great pride in the creativity and execution our promotional efforts each year.”

UMass Lowell’s New Revenue-Generating Idea campaign was the result of the First Annual Downtown Scavenger Hunt as part of the University’s Welcome Weekend for freshmen students. Sponsors paid a fee to be part of the route as the Department raised $3,500 and drew 120 student participants.

The bronze medal for Promotional T-Shirt Design was from UMass Lowell’s 2009-10 Blue Fan Group t-shirt, which was its most popular to date. Nearly 1,500 t-shirts were dispersed at freshman orientation in the summer of 2009 as students were encouraged to wear them at home games.

UMass Lowell’s bronze in Student Promotion was the result of its “Break the Record” rally at its Hockey home opening game at which a student dodge ball tournament was held at intermission with a $1,000 prize for the winning team. The attendance at the game was 5,700, including 1,603 students which doubled the previous student attendance mark.

The bronze in the Sponsorship Program category was the product of UMass Lowell’s Dunkin’ Donuts Munchkin of the Game, which allowed two youth hockey players to lead the River Hawks on to the ice before each game. Each participant emerges out of the tunnel clad in UMass Lowell and Dunkin’ Donuts logo, and remains with the team through starting lineups with photos taken as they leave the ice.

Initiated in 2003, the NACMA Awards program honors outstanding achievement in marketing and promotions. Awards are presented in 16 categories, with each category divided into three groups based upon institution size and conference affiliations to promote fairness.

More than 650 entries were received for the 2009-10 year.

Excellence in Marketing and Promotion: UMass Lowell’s NACMA Awards History

2002-03
Bronze Medal, Single Day Attendance Promotion (Olympic Sports)

2003-04
Silver Medal, Single Day Attendance Promotion (Olympic Sports)

2004-05
Gold Medal, Promotional T-Shirt Design
Silver Medal, Single Day Attendance Promotion (Olympic Sports)

2006-07
Gold Medal, New Revenue Generating Idea
Silver Medal, Single Day Attendance Promotion (Olympic Sports)

2007-08
Gold Medal, Season Ticket Sales Campaign
Silver Medal, Single Day Attendance Promotion (Olympic Sports)
Silver Medal, Electronic Promotion

2008-09
Gold Medal, Single Day Attendance Promotion (Olympic Sports)
Gold Medal, Promotional T-Shirt Design

2009-10
Silver Medal, New Revenue Generating Idea
Bronze Medal, Promotional T-Shirt Design
Bronze Medal, Student Promotion
Bronze Medal, Sponsorship Program