UML River Hawks

UMass Lowell Soaring with Pride campaign kicks off.

Soaring with Pride celebrates the long tradition of athletic triumph at UMass Lowell

LOWELL, MA – UMass Lowell athletics is proud to announce the start of the Soaring with Pride branding campaign. The campaign was developed, in conjunction with Phoenix Design Works, to celebrate the University’s long tradition of athletic triumphs and instill a deeper sense of pride in being a member of the UMass Lowell athletic community.

“The strength of today’s athletic program was forged by the efforts of all those who came before us,” said Athletic Director Dana Skinner. “Our continuing personal and team achievements add to the growing pride that we all share.”

The Soaring with Pride campaign will include the installation of “Pride” and “Performance” banners in athletic facilities that promote current student-athletes in action. In addition, athletic heritage displays are being constructed in the Costello Athletic Center and the TsongasCenter. These displays will feature an interactive Hall of Fame Sports Gallery, special recognition of athletics at Lowell Tech, Lowell State, theUniversity of Lowell and UMass Lowell, as well as the many championship teams. These visual histories will be first showcased on October 23, during the Hall of Fame event.

The accomplishments of UMass Lowell teams in recent years—both in the classroom and on the field of competition—are sources of River Hawk Pride. The goal at UMass Lowell is for athletics to reach far beyond the games and use the power and appeal of sports to inspire proper social behavior and extend a helping hand to the community.

Since entering the Northeast-10 in 2000, River Hawk teams have won 47 NE-10 Tournament Championships, made 97 NCAA Tournament appearances and won three NCAA Championships.

Equally important has been the student-athletes’ conduct away from competition. Since 2004, UMass Lowell has been a national leader in raising funds for the Make-A-Wish foundation, while also extending a helping hand at the annual Saints Medical Center’s Fall Festival for Life Cancer Walk, the Lowell Canal Clean Up, a variety of school reading programs, and the Lowell Food Drive.

Phoenix Design Works created the new Soaring with Pride logo and produced the banners and marks that promote the campaign.

UMass Lowell has 16 men’s and women’s Division II teams competing in the Northeast-10 conference, as well as Division I men’s ice hockey in the Hockey East Association.